EBIS: Jurnal Ekonomi dan Bisnis

Pengaruh Insentif, Bonus dan Prestasi Kerja terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening pada PT Hartono Wira Tanik Devisi Casting 2 Korea di Sidoarjo

Eli Retnowati — 2021-07-30

This study aims to determine the effect of incentives, bonuses and work performance on employee performance with job satisfaction as an intervening variable. This type of research is quantitative with a descriptive approach. In this study the sampling technique used was simple random sampling, where the sample was taken randomly, without regard to strata or levels that existed in the population. In this study the authors only took 140 rounding samples from 133 respondents. In this study the analysis technique used is path analysis using the help of the Partial Least Square (PLS) program. It is known from the results of the analysis that the following incentives have a positive and significant effect on job satisfaction, bonuses have a positive and not significant effect on job satisfaction, work performance has a positive and significant effect on job satisfaction, incentives have a negative and not significant effect on employee performance, bonuses have a positive and insignificant effect on employee performance, work performance has an effect positive and significant impact on employee performance. Job satisfaction has a positive and significant effect on employee performance.

Pengaruh Sponsorship dan Brand Ambassador terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening (Studi pada Shopee sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo sebagai Brand Ambassador)

Diza Nur Alinda — 2021-07-30

This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention.

Pengaruh Strategi Pemasaran Online dan Offline terhadap Kepuasan Konsumen dan Minat Beli Ulang Konsumen pada Konsumen Pembelian Produk Makanan Cepat Saji di Kota Surabaya

Mukti Kemarauwana — 2021-07-30

This study aims to determine the effect of online marketing strategies on consumer repurchase interest with customer satisfaction as an intervening variable. This type of research used in this research is quantitative research. The number of samples used in this study were 150 respondents, the sampling method was Nonprobability Sampling, namely a sampling technique that did not provide equal opportunities / opportunities for each element or member of the population to be selected as samples. Determination of the sample using the Accidental sampling technique, namely the technique of determining the sample based on chance, that is, anyone who accidentally meets the researcher can be used as a sample, if the person who happens to meet cock is the data source. In this study, the analysis technique used is path analysis using the SmartPLS 3.0 program. Based on the results of the analysis and discussion, it can be concluded that the results of the study indicate that content marketing has a positive and significant effect on customer satisfaction, mobile marketing has a positive but not significant effect on customer satisfaction, social media marketing had a positive and significant effect on customer satisfaction, content marketing had a positive and significant effect on repurchase interest, mobile marketing had an effect positive and significant impact on repurchase interest, social media marketing has a positive and significant effect on repurchase interest.

Peran Label Halal, Citra Merek, Dan Online Customer Review Terhadap Pengambilan Keputusan Pembelian Online Pada Produk Wardah Kosmetik

Utami Puji Lestari — 2021-07-30

The purpose of this study was to determine the variables halal label, brand image, and on1ine customer review have a significant partial or simultaneous influence on purchasing decisions for Wardah Kosmetik online products in Surabaya. The sample in this study were 100 respondents. The analysis technique in this study uses multiple linear regression analysis, t test and F test. the halal label, brand image, and online customer review partially have a significant effect on purchasing decisions. The halal label, brand image, and online customer review simultaneously have a significant effect on purchasing decisions.

Pengaruh Kepemimpinan, Motivasi, dan Lingungan Kerja terhadap Kinerja Karyawan Dinas Lingkungan Hidup dan Kebersihan Kabupaten Sidoarjo

Misbachul Munir — 2021-07-30

This study aims to determine simultaneously the influence of leadership motivation and work environment on the performance of employees of the Department of Environment and Cleanliness of Sidoarjo Regency. To find out partially the influence between leadership, motivation and work environment on the performance of employees of the Department of Environment and Cleanliness of Sidoarjo Regency. And to determine the dominant influence of leadership, motivation and work environment on the performance of employees of the Department of Environment and Cleanliness of Sidoarjo Regency. Based on the results of the calculation of the f test can be seen that leadership (X1) motivation (X2) and work environment (X3) simultaneously have a significant effect on employee performance (Y). This is evidenced by tests that show the value of f arithmetic which shows that the results of f arithmetic amounted to 31,118 with an f table of 2.74 with a significance value of 0,000 smaller than 0.05. Based on the t test calculations it can be seen that leadership (X1), motivation (X2) and work environment (X3) partially have a significant effect on employee performance (Y). this is based on the results of the t test which shows that t arithmetic of 2.507 with a significance of less than 0.05, 0.015 for leadership (X1), 3.180 with a significance of 0.002 for motivation (X2) and 3.381 with a significance of 0.001 for the work environment (Y). The second hypothesis is proven to be true. From the t test it can be seen that the work environment variable (X3) has a dominant effect on employee performance (Y) because it has a greater t value than 3.381. The third hypothesis is proven to be true.