Peranan Retail Service, Merchandise Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Buminet Store Di Plaza Marina Surabaya
Keywords:
Retail Service, Merchandise, Store Atmosphere and Purchasing DecisionsAbstract
Understanding the needs and processes of consumer purchasing is very important in building an effective marketing strategy. By understanding how buyers through the problem recognition process, searching for information, evaluating alternatives, deciding to buy, and behavior after buying, marketers can take important signals on how to meet buyers' needs. The purpose of this study was to determine the effect of Retail Service, Merchandise and Store Atmosphere on Consumer Buminet Store Purchase Decisions at Marina Plaza Surabaya. The population in this study were all consumers who bought handphone products at the Buminet Store in Plasa Marina which had an infinite number. To facilitate researchers in conducting this research, researchers determined 100 respondents to be sampled. The analysis technique used is multiple linear regression. Based on the identification of problems, the research objectives until the discussion can be concluded: The results of the study simultaneously indicate that Retail Service Marchendise and Store Atmospher have a significant effect on purchasing decisions. The results of the research partially show that the Retail Service variable influences the Purchasing Decision, the effect of the Merchandise Variable on Atmospher's Purchasing and Store Decisions has a significant effect on purchasing decisions.
References
Alma, Buchari. 2007. Manajemen Pemasaran dan Pemasaran Jasa. Edisi Revisi. Bandung: CV Alfabeta.
Bacon, Lynd D. (1997), Using Amos for structural equation Modeling in marketresearch, SPSS White Papper, Lynd Bacon & Associates, Ltd.and SPSS Inc.
Swasta, Basu. (1984). Azas-azas Marketing, Edisi ke tiga, Penerbit Yogyakarta.
Berman, Barry dan Joel R, Evans. (2007). Retail Management: A Strategic Approach. Edisi 10. Pearson Prentice Hall, New Jersey.
Bob Foster. (2008). Manajemen Ritel. Alfabeta. Bandung.
Budiyanto. & D. Darmawan. (2005). Pengaruh Strategi Bauran Pemasaran terhadap Niat Pembelian Ulang Produk Sepeda Motor, Jurnal Ekonomi dan Keuangan, 9(3), 362-377.
Chin, W. W. (1998). The partial least squares approach to structural equation modelling. New Jersey.
Christiaans, Henri, Cleempoel Van, Katelijn, Koenraad, Quartier. (2008). Retail design: lighting as an atmospheric tool, creating experiences which influence consumers’mood and behaviour in commercial spaces. Sheffield: Design Research SocietyConference, Sheffield Hallam University.
Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying, Journal of Fashion Marketing and Management 7(3), 282-295.
Cummins, Julian. & Roddy Mullin. (2004). Sales Promotion. PPM. Jakarta.
Darmawan, D. & E. Retnowati. (2013). Peranan Kepercayaan Dan Keamanan Terhadap Minat Belanja Di Tokopedia, Jurnal Ekonomi dan Bisnis, 3(1), 1-6.
Darmawan, D. (2017). Bauran Pemasaran Ritel, Kepuasan Pelanggan dan Loyalitas Pelanggan. Metromedia. Surabaya.
Darmawan, D. (2017). Manajemen Ritel. PT Revka Prima Media. Surabaya.
Darmawan, D. (2010). Manajemen Pemasaran. IntiPresindo Pustaka, Bandung.
Djaslim, Saladin. (2007). Intisari Pemasaran dan Unsur-Unsur Pemasaran. CV Linda Karya. Bandung.
Donovan, R.J., & Rossiter, J.R. (1982). Store atmosphere: an environmentalpsychology approach, Journal of Retailing, 58(1), 34-57.
Ferdinand, Augusty. (2006). Metodologi Penelitian Manajemen. Edisi 2. Badan Penerbit Universitas Diponegoro. Semarang.
Gefen, D., Straub, D. W., & Boudreau, M. (2000), Structural Equation Modeling and Regression: Guidelines for Research Practice, Communication of AIS, 4(7).
Geisser, J.R. (1975). The Predictive Sample Reuse Method with Application, Journal of The American Statistical Association, 70. 320-328.
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM.
Ghozali, I. (2008), Structural Equation Modeling-Metode Alternatif dengan Partial Least Square, Badan Penerbit Universitas Diponegoro. Semarang.
Ghozali, Imam. (2005), Aplikasi Analisis Multivariate dengan Program SPSS. Universitas Diponegoro. Semarang.
Grewal, Dhruv; Baker, Julie; Levy, Michaeldan Voss, Glenn B. (2003). The Effectsof Wait Expectations and Store Atmosphere Evaluations on PatronageIntentions in Service-intensive RetailStores. Journal of Retailing, 79(4), 259-268.
Hadjali, Hamid Reza., Meysam Salimi., & Masomeh Sadat Ardestanis. (2012). Exploring Main Factors Affecting on Impulse Buying Behaviours. Journal of American Science, 8(1), 245 – 251.
Hausman, A. (2000). A multi- method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing.
Huda, Akhsanul., & Martaleni. (2007). Penerapan Strategi Physical Surrounding terhadap KeputusanPembelian Konsumen pada Lesehandan Galeri Joglo Dau. Jurnal Manajemen Gajayana 4(1), 1-14.
Joreskog, K. G., & Wold, H. (1982), The ML and PLS technique for modellingwith latent variables: Historical and comparative aspects. Amsterdam, North-Holland.
Kurniawan, & Kunto. (2013). Pengaruh Promosi dan Store Atmosphere terhadap Impulse Buying sebagai variabel Intervening Studi Kasus di Matahari Department Store Cabang Supermall Surabaya.
Kusumowidagdo, Astrid. (2006). Peran Penting Perancangan Interior pada Store Based Retail. Jurnal Interior Kristen Petra, 6(1), 17-30.
Kotler & Amstrong. (2004). Prinsip-prinsip Marketing, Edisi Ketujuh, PenerbitSalemba Empat. Jakarta.
Kotler, Philip. (1997). Marketing Management “Analysis, Planning, Implementationand Control” (9th ed.). Prentice Hall International, Inc. New Jersey.
Kotler, Philip. (2005). Manajemen Pemasaran, Edisi Kesebelas, Jilid 2, Edisi Bahasa Indonesia. Penerbit Indeks. Jakarta.
Kotler, Philip., & Gary Amstrong. (2007). Marketing an Introduction. Prentice Hall. New jersey.
Kotler, Philip., & Kevin Lane Keller. (2007). Manajemen Pemasaran, Edisi Kedua Belas, Jilid 2, dialih bahasakan oleh Benjamin Molan. PT Indeks. Jakarta.
Loudon, David L., & Della Bitta, Albert J. (1988). Consumer Behavior: conceptsand application 3rd Edition. McGraw-Hill, New York.
Mardikaningsih, R. (2017). Perencanaan Bisnis. Metromedia. Surabaya
Ma’ruf, Hendri. (2006). Pemasaran Ritel. Jakarta: Gramedia Pustaka Umum.
Ma’ruf, H. (2005). Pemasaran Ritel. Gramedia Pustaka Utama, Jakarta.
Mowen, John, C. & Michael Minor. (2002). Perilaku Konsumen. Jilid Kedua. Erlangga. Jakarta.
Muruganantham, G., & Ravi Shankar Bhakat. (2013). A Review of Impulse Buying Behavior. International Journal of Marketing Studies, 5(3), 149-160.
